From T.I.'s Akoo brand(the jury still out). Busta Rhymes "bushi" label, Wu Tang's moderately successful "Wu-Wear" to Outkast's "O" brand, and finishing with Fabolous "Rich Yung" launch. This has always been an outlet for artists to try and flip their money, but sometimes these labels can lack vision and originality. There have been extreme success stories like Rocawear, and Sean John generating triple digit millions, but for every breakthough, there were quadruple the failures.
